E-E-A-T scores by industry, readability scores by content type, and clarity benchmarks for writers, students, and SEO teams.
High risk of ranking drops. Core E-E-A-T signals are missing.
Needs significant improvement. Unlikely to rank well in competitive niches.
Solid foundation. Some signals are missing but content can rank.
Strong E-E-A-T signals. Well positioned for competitive SERPs.
Average E-E-A-T scores by industry. Most content is well below 60 — leaving significant room to outrank competitors.
The average E-E-A-T score across all industries is around 46/100. Scoring above 65 puts you ahead of most competitors.
Expertise averages just 12/25 across industries. Adding technical depth and precise terminology is the fastest way to improve.
Health and finance content faces the most scrutiny. Google's quality raters apply the strictest standards to these topics.
Most content lacks external references. Adding even 2–3 credible citations can significantly improve your authority score.
First-person language like "In our testing..." or "We found that..." is rarely used. It's a huge differentiator.
Content scoring above 80 is rare in every industry. Reaching this threshold places you in the top tier for quality signals.
Average readability and clarity scores by content type. Useful for writers, students, and academics benchmarking their own work.
Reducing passive voice to under 15% is one of the fastest ways students can improve their clarity score and writing quality.
Journalistic writing — short sentences, strong verbs, active voice — consistently produces the clearest prose regardless of topic complexity.
A Flesch score of 18 is deliberate. Academic audiences are specialists. But even academic writing benefits from clearer sentence structure.
Marketing writes for the fastest possible comprehension — grade 7–8 reading level. This is a useful target for blog content aimed at general audiences.
Run a free analysis and compare your E-E-A-T score, readability, or clarity against these benchmarks.